1,000 analysts, 93
analyst firms, thousands of analyst-journalist
relationships, thousands of analyst opinions
The Analyst Source has been eagerly embraced by vendors and
agencies. Little wonder, given its ability to save huge
amounts of time and improve AR.
Feedback from users shows they use it for the
following reasons:
1. Identify the right analysts quickly:
- When it’s a sector they already know The Analyst
Source acts as a check analysts are not being missed.
- It helps build a list of targets quickly in an
unfamiliar sector.
2. Track what they say to:
- Understand what an analyst thinks when you make
contact.
- Help brief spokespeople on what the analyst thinks
about the company, the technology, the competition
- Challenge negative views
- Use the positive opinions in your marketing
3. Bring AR and PR together:
- The Analyst Source reveals which journalists quote
which analysts.
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The Journalist
Profiler identifies the journalists who actually write about
specific subjects, whether anti-spyware in the nationals or
VOIP within the trades.
It saves time by allowing you to go to the right journalists
immediately. According to one user the number of voice
mails she had to speak to fell dramatically.
And of course, targeting more journalists writing about a
subject usually translates into more coverage.
The Journalist Profiler allows you to link through to the
stories the journalist has written. By doing this before
they speak to a journalist, users can understand the angles
they like, the way they write about subjects and it helps
pitch the right story.
The Journalist Profiler also shows the analysts quoted by
the journalist and their use of spokespeople: whether they
quote them and, by looking at the quotes, what makes a
soundbite.
All this is a powerful tool in identifying and working with
journalists. It also makes effective briefing-books very
easy to put together. |
The Apollo Blog Service monitors over 500 of the most influential technology blogs in Europe and the US.
Making sense of the blogosphere is a difficult challenge because of: its size, the issues in defining what constitutes a blog, fragmentation, problems in identifying coverage of companies accurately, and the speed with which blogs launch and close.
However, Apollo does the work for you.
Step one: our team of researchers look at thousands of technology blogs to pick the ones that are genuine blogs, wield influence and are about technology.
Next, we use Apollo’s research processes to identify the different technology companies and themes being covered and discussed.
In addition, each of the blogs is categorised by influence, type, and country to allow you to identify the most important for you.
As a result, users of the Apollo Blog Service can quickly find the blogs and bloggers that influence their business and their competitors’ – and are able to understand the nature of the conversations going on within blogs.
And because Apollo analyses the whole of technology, The Apollo
Blog Service shows you what’s happening in the industry as a whole. The results reveal how hundreds of companies are performing, the trending topics, and the differences between coverage in blogs and the more traditional media. |
